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Adam Worsfold

 The Designer, CEO & Driver with pure Passion ... of ONIX

There has to be a driver and a vision of what the journey is, they must believe the road driven will take the company and its people to the place it needs to be. A CEO must lead in safety, in the best possible way. They must deliver results for everyone - the customers, the staff, and the company itself.

They must be Human but strong, it is not an easy job .


Adam W -  at work , listening to music,  perfecting  ONIX AMPS while most others sleep

{ just some quotes Adam loves and uses }

" If you dont know where you've been , you dont know where your going "

" If you dont have direction - you will end up nowhere "

" Money is a tool - Not a solution - it solves nothing "

Who is this Adam Worsfold ?

Adam Worsfold  - founder of ONIX AUDIO in 1984  & Majority share holder of the ONIX GROUP

He remains our principal designer. Adam is known to be a perfectionist & while Tony Brady, also an electronic audio designer, was working along side him at Thorn EMI the creators of Stereophonic sound, Adam continually perfected audio reproduction from his school days

Adam was born in London,England & he loves music and HIFI,  he loves interesting people and places. Anything that has spirit/character or beauty is admired by him , and he loves strong ideals , no matter what those ideals are, he respects other opinions even if he does not agree with them and voices his too. He is out spoken and refuses to do anything he does not agree with -

He runs Onix by choice , because he loves what it stands for - He is loved and hated for these ideals by some.

What has he done ?

Driving Force:

  • Adam put the brand, ONIX and  ONIX AUDIO on the worldwide map after serving and aprenticeship in England with Thorn EMI

  • He was only  just 21 years old when he Started & owned ONIX AUDIO & ONIX HIFI now ONIX GB

  • ONIX AUDIO is still designed and made in the UK because Adam is proud to be English

  • He sold the ONIX Electronics Limted in July 1991, but NEVER sold the BRAND ONIX,but the buyer failed to succeed.

  • After a drawn out legal battle the brand was saved from Chinese illegal use by Adam stopping the Chinese use.

  • In 2010 Adam Worsfold brought ONIX home to its birth place , ONIX GB in England took the lead . 

  • Everything made by the original ONIX is still designed and made in the UK.

  • The brand ONIX ( the brand ) was registered by Adam Worsfold  in 1988 and to this day, he personally still owns it.

  • It has been used on other products, but NEVER with his/our consent.

  • Adam has made sure unless it's made by ONIX DNA , ONIX AUDIO, or ONIX GB  it's not a authentic ONIX product.

  • Adam lives music and reproduction of it, and he has done so since he was just 4 years old, when he got his first record player.

  • Music is in his DNA, Onix is all about music and quality.

What is his style ?

  • Adam drives the company with ideals many struggle to comprehend or understand why they are ideals, his ideals create great products.

  • He has been said to be relentless  most people cant keep up with his pace .

  • He dislikes E Mail culture, and thinks the time required for E mails is so wastefull compared to our given abilty to talk .

  • He knows a company will only grow if it makes money. He does not hide this basic need to grow and flourish.

  • He knows Money is fuel for a company , fuel that helps it grow. Nothing in life is free NOTHING.

  • He dislikes that too many think everything is free now, and he knows we will all suffer as a result of this fatal mindset when we learn nothing is free.

  • The people building a company should be proud to be part of a team creating products, designed to do what they are made to do.

  • Products must be worth the money they cost, and last as long as the customer wants them too. He still supports 35 year old product made by us.

  • He believes value is the corner stone of ONIX AUDIO , ONIX DNA, ONIX HIFI, and ONIX GB

  • All companies are built by people, everyone must enjoy each day at work. Exploitation of Labour is a crime .

  • Adam knows customers feel the culture of a company in its products and all areas of business.