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 The Designer, Owner and Passion ... of ONIX and its products

There has to be a direction and a vision of what the direction is, they must believe the road driven will take the company and its people to the place it needs to be. A CEO must do it in safety, in the best possible way. They must deliver the result for everyone - the customers, the staff, and the company itself. They must be Human .


Adam W -  in his world listening to music when others sleep

Who is he ?

Adam W - founder of ONIX AUDIO & the Majority share holder of the ONIX GROUP He remains our principal designer. Adam is known to be a perfectionist . The owner of ONIX AUDIO from 1985 to 1991, while Tony Brady, also an electronic designer, was working along side him .  Adam continually perfected audio reproduction.

Adam was born in London and is English,  and he loves BRITISH HI-FI , but more than this,  he loves music and intresting people. Anything that has spirit or beauty is admired by him , and he loves strong ideals , no matter what those ideals are, he respects other opinions. He is out spoken far more than some like and refuses to do anything he does not agree with - He runs Onix by choice because he loves what it stands for .

What he has done ?

Driving Force:

  • Adam put the brand, ONIX on the map, when he was only 21 years old he owned ONIX AUDIO & ONIX HIFI that became known and sold in over 28 countries.


  • ONIX AUDIO is still designed and made in the UK . Adam sold the ONIX Electronics Limted in July 1991, but NEVER sold the NAME ONIX,  and the buyer failed to suceed , after a drawn out legal battle the brand saved from Chinese illegal use and in 2010 was brought home to ONIX GB .  Everything made by the real ONIX is still designed and made in the UK.


  • The brand ONIX was registered by Adam in 1988 and to this day, he still owns it It has been used on other products, but NEVER with his/our consent. Unless it's made by ONIX DNA, it's not an ONIX product. Copied but never replicated.


  • Adam lives music and reproduction of it, and he has done so since he was 4 years old, when he got his first record player. Music is in his DNA, Onix is all about music.

His style ?

  • Adam drives the company with ideals many struggle to comprehend or understand why they are ideals  ideals that create great products. He has been said to be relentless


  • A company will prosper and grow if it makes money. He does not hide this basic requirement needed to grow and flourish. Money is food for a company , food that helps it grow.


  • The people building a company should be proud to be part of a team creating products, that succeed in what they are designed to do. Products must be worth the money they cost, and last as long as the customer wants them too. Value is the corner stone of ONIX DNA and all ONIX HIFI, and ONIX GB


  • All companies are built by people, everyone must enjoy each day at work, and customers feel the culture of a company in its products and all areas of business.